Barrier jumping

Rich Silverstein of the celebrated advertising firm of Goodby & Silverstein may take the cake for the most audacious effort to win over a potential client when he pitched Isuzu Motors. Silverstein printed up flyers and had them placed in the windshields of Isuzus all over San Francisco, offering to pay fifty dollars to anyone who parked his of her car within a two-block radius of the advertising office at the foot of Telegraph Hill. Who could resist? The visiting Isuzu executives were amazed to enter a neighborhood that looked like a giant Isuzu dealership, and Silverstein got the account.

Cited in ‘The Art of Innovation’, Tom Kelley