The Future of Bus Stops – (by @baekdal)

I admit that I never use public transportation, because it is impractical for me to do (it takes longer to just get too the bus stop, than it takes for me to drive all the way to work). But this futuristic bus stop from MIT Senseable Lab looks really interesting.

The purpose of a bus stop is to do two things. One, it should tell you when the next bus will arrive (and how you can get to where you want to go). And, secondly, it should pass the time while you wait.

EyeStop does both really well. People can� plan� a� bus� trip� on� an� interactive� map,� exchange�community‐relevant� information� on� a� digital� message� board,� surf� the� web,� monitor� their� real� time� exposure� to pollutants� and� use� their� mobile� devices� as� an� interface� with� the� bus� shelter.�

It is extremely energy efficient, since it is powered by solar power. And it is using next generation epaper for the visuals.

And since it is internet enabled, you can have real time feedback on bus times, getting up to speed on delays, changes to bus routes and other relevant information.

(via MIT Senseable Lab)

Quando basta un piccolo gesto per salvare il pianeta…

Già in passato abbiamo parlato di come il social guerrilla offra gli spunti molto innovativi suscitando emozioni forti utilizzando messaggi semplici ed immediati… e come non considerare questa nuova campagna del WWF, se non così, semplice e immediata. Due palloncini uno dentro l’altro: scoppiando il primo, piccolissima e facile azione, si scopre il nostro pianeta finalmente libero dallo strato di inquinamento…

trovata qui

• WWF: A Beautiful Day?
• Nuova azione di social guerrilla per Amnesty International
• Green Marketing - Earth hour: l’ora della terra
• Social guerrilla per persone invisibili
• Non rifiutarlo! Il social guerrilla si espande

L’ Ambient vegetariano di Tibits

Tibits, catena di ristoranti-fast food all’insegna del mangiare bene e vegetariano, ha scelto il marketing non-convenzionale per comunicare la freschezza dei suoi prodotti.

 
Tibits è una catena made in Swiss molto attenta alle esigenze dei consumatori, infatti offre specifici pasti per vegetariani, vegan.

L’agenzia che ha realizzato questo Ambient Marketing dall’effetto assicurato è la svizzera Wirz/BBDO.

• Ambient per Chupa Chups
• Ambient Marketing: attenti alla bilancia!
• South Carolina: Vacanze da sballo…
• Ambient Bridgestone Wall
• Attenzione: una specie non identificata è fuggita dalla gabbia

Senseable cities

Developers have created real-time control systems in various engineering applications, dramatically increasing systems’ efficiency by saving energy, regulating the dynamics, and increasing robustness and disturbance tolerance.
But can a city function as a real-time control system? MIT’s WikiCity project aims to find out.
A real-time control system has four key components:
• an entity to be controlled in an uncertain environment,
• sensors that can acquire information about the entity’s state in real time,
• intelligence that can evaluate system performance against desired outcomes, and
• physical actuators that can act on the system to realize the control strategy.
A city could fit the first two definitions. For example, the Real Time Rome project (http://senseable.mit.edu/realtimerome) uses cell phones and GPS devices to collect the movement patterns of people and transportation systems and their
spatial and social use of streets and neighborhoods.
But how could we actuate the city? Although it already contains several classes of actuators, such as traffic lights and
remotely updated street signs, its inhabitants are a much more flexible actuator.
Consequently, we’re creating a platform for storing and exchanging location- and time-sensitive data, making such data accessible to users through mobile devices, Web interfaces, and physical interface objects. This platform
lets people become distributed intelligent actuators, pursuing individual interests in cooperation and competition with others and thus becoming prime actors in improving urban systems’ efficiency.
For more information, contact Francesco
Calabrese at fcalabre@mit.edu or see http://senseable.mit.edu/wikicity.

From Urban Computing and Mobile Devices (IEEE Pervasive Computing, 2007)