#31840 – How does one build awareness for a premium…

Posted: June 23rd, 2010 | Author: Publigeekaire | Filed under: Syndicated | Comments Off


How does one build awareness for a premium range of non-stick pans? Develop a spectacular event using a giant wok and in-line skaters dressed as prawns, pork, eggs... For Sapor, by Leo Burnett, Shanghai.

(Want more? See NOTCOT.org and NOTCOT.com)

---